Erection of Steve JobsAs expected, after MacWorld 2008 there is a hype on blogs and media about the MacBook Air. For instance, some of the heroes went a little far away to prove that it’s even possible to change the non-replaceable MacBook Air batteries on a plane! Are you kidding? This parody is just ridiculous and heart-breaking because it only makes people feel what Apple producing is fake and weak and only forced marketing can save this company.

I don’t even know why the expectations about Apple have always been quite big. Every year, earth wants us to change the world. How is this possible, our company is made of humans and Steve Jobs is not Jesus (this time, I’m not kidding). Just think about our competitors, we’re usually developing what they brought in 5-10 years in a single year. Although our development and innovation hits the top, fans’ unnecessary stuff makes all the hard work senseless and just turns everything into a parody.

Hello world, we’ll play the new Britney Spears after she passes away! Stay tuned…

Please next time you’re writing Apple, just think about it, and you don’t even need to think different anymore.

Edit: Just look at MacBook Air Ad, those guys are trying to make a fortune out of it. Totally senseless.

Monday
January 28, 2008
My First Macbook Air

Oh my godness, my first MacBook Air just arrived and forget about all the wacky sounding comments of mine about this laptop. It’s just ART! I’m sending the unboxing pictures of the machine.

My First Macbook Air My First Macbook Air
My First Macbook Air My First Macbook Air

Isn’t it beautiful… Yes I’m working for Apple $100,000 a year to get one of these this earlier. You can check out the idea’s creator post to download the paper to print your own laptop. And be sure that I’m not the only at Cupertino to cause over usage of laser ink, glue and band, I’ve already seen 10-15 paper laptops around.

Just right after the device’s announce, the typical fan reviews are a lot different at the moment for the new MacBook Air. It’s not earth-shaking and it’s nothing revolutionary.

MacBook Air

But the main question is “Did Apple even need a tiny laptop line?”. Apple’s traditional users are usually based on a multimedia audience says the president of Machintosh Uses Group, Scott Armstrong. So for such a audience, we must be insane to release a low performance machine without any FireWire input and only one USB port. This is getting worse if you remember the big effort Apple has done to promote FireWire

As a conclusion the target market of the Air is just tiny. And a USD $1799 machine is good choice for neither existing Apple audience nor the new converts who looks for portability. Why Apple designs, spends million of dollars and finially releases a machine noone will use? Macbook AirCraft looks like a better option to me.