Sunday
January 27, 2008
Did Apple Even need MacBook Air?
tags: 
Just right after the device’s announce, the typical fan reviews are a lot different at the moment for the new MacBook Air. It’s not earth-shaking and it’s nothing revolutionary.
But the main question is “Did Apple even need a tiny laptop line?”. Apple’s traditional users are usually based on a multimedia audience says the president of Machintosh Uses Group, Scott Armstrong. So for such a audience, we must be insane to release a low performance machine without any FireWire input and only one USB port. This is getting worse if you remember the big effort Apple has done to promote FireWire
As a conclusion the target market of the Air is just tiny. And a USD $1799 machine is good choice for neither existing Apple audience nor the new converts who looks for portability. Why Apple designs, spends million of dollars and finially releases a machine noone will use? Macbook AirCraft looks like a better option to me.
Hey, I'm an Apple employee, working at the HQs in Cupertino, San Francisco and a fangirl. I was always obsessed with Steve Jobs when I was younger, so I ended up being a computer scientist and working at Apple. And now, I'm writing what I've spent 10 years for. 
