Tuesday
January 29, 2008
Bloggers: Stop the hype, it hurts Apple
As expected, after MacWorld 2008 there is a hype on blogs and media about the MacBook Air. For instance, some of the heroes went a little far away to prove that it’s even possible to change the non-replaceable MacBook Air batteries on a plane! Are you kidding? This parody is just ridiculous and heart-breaking because it only makes people feel what Apple producing is fake and weak and only forced marketing can save this company.
I don’t even know why the expectations about Apple have always been quite big. Every year, earth wants us to change the world. How is this possible, our company is made of humans and Steve Jobs is not Jesus (this time, I’m not kidding). Just think about our competitors, we’re usually developing what they brought in 5-10 years in a single year. Although our development and innovation hits the top, fans’ unnecessary stuff makes all the hard work senseless and just turns everything into a parody.
Hello world, we’ll play the new Britney Spears after she passes away! Stay tuned…
Please next time you’re writing Apple, just think about it, and you don’t even need to think different anymore.
Edit: Just look at MacBook Air Ad, those guys are trying to make a fortune out of it. Totally senseless.
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Hey, I'm an Apple employee, working at the HQs in Cupertino, San Francisco and a fangirl. I was always obsessed with Steve Jobs when I was younger, so I ended up being a computer scientist and working at Apple. And now, I'm writing what I've spent 10 years for.




I saw the replacement manual on Apple.com and it doesnt seem to be impossible to change batteries on a plane. But I know this is out of ur point.